MUNCIE, IN – Eighth generation Hoosier and Muncie businessman Jonathan Lamb, who is running for Indiana’s 6th Congressional District seat in the U.S. House of Representatives, will take his message to a wide audience Sunday when his newest commercial airs during Super Bowl LII in the Indianapolis market on the NBC affiliate, WTHR, Channel 13.
“Let’s face it, while we’ve already clearly shown that money will not be an issue in deciding this race, I have a little catch-up to do in the name recognition department,” said Lamb, referencing his opponent’s family name that’s been in Congress, the Governor’s Mansion and in the White House for nearly 20 years. “But the Super Bowl will help continue to close that gap. I simply want this race to be about who is the best candidate, not who someone’s brother is.”
Without Indianapolis and Washington DC insider resources or large special interest lobbying and PAC money, Lamb has largely been self-funding his campaign with the help of grassroots donations from 6th District supporters.
“I have lived the American dream and been successful,” said Lamb. “Now I want to put my money where my heart is and serve my family’s hometown district in Congress.” Lamb has put over half a million dollars of his own money into the race so far. “Resources will not be a limiting factor for our campaign.”
The problem, Lamb says, is that Congress is not getting enough done. “The status quo is not good enough,” Lamb said. “Our message is simple. We’re a clear alternative to the same-old, same-old. I want people to see that I have the know-how and the energy to get real results for Hoosiers.”
After graduating from Ball State University in his hometown, Lamb’s talents took him to opportunities as an energy commodities trader where he handled a $3 billion portfolio in his 20s. The company transferred him to North Carolina where he continued his work, got his Master’s in Business Administration and started seven businesses.
“I was a perfect example of the brain drain that this District has experienced,” said Lamb. “Without the right opportunities, I was forced to leave for a better job. As an eighth generation born and bred Hoosier, I want to help create a District where families don’t have to watch their kids leave for more opportunity. That’s why I’m back home….I want to make it a better place and I know how to do it.”
But how will Lamb’s commercial fare against the heavyweights of the advertising universe in the industry’s most expensive venue. “Our team took the same approach we will to all issues in the district,” said Lamb. “We are smart. We are frugal. And we don’t take ourselves too seriously.”
Lamb’s commercial takes a light-hearted approach to a serious topic of DC insider connections in his campaign ad, suggesting that he, too, has ties to the White House. Showing photographs of lambs and sheep that President Woodrow Wilson used following World War I to keep the White House lawn trim, Lamb says what my opponent doesn’t know is “that the Lamb family has been close to the White House for over a century.”
“I’m Jonathan La-a-amb, and I approved this message,” he says.
“When I watch the big game, I will be standing like a patriot, and naturally as a Colts fan I will be rooting against the Patriots, and what better place to showcase our message than to the most popular game of the year,” Lamb said. “I don’t have a brother in high levels of government to help me get ahead, so we are taking our message to the people; we need leaders in Washington that have the business skills to solve problems, not elected officials that are looking to get ahead based on someone else’s hard work and name recognition.”
The spot is expected to air just after Justin Timberlake’s half-time show, going into the third quarter.
Lamb, 36, is an economist and entrepreneur. He currently owns LambONOMICS, an economic forecasting and consulting company, and OptoeV, INC, a provider of U.S. patent-pending farm equipment. Residing in Yorktown with his wife and their two sons, Jonathan is a graduate of Yorktown High School and Ball State University where he received degrees in economics and risk management from the Miller College of Business. He has an MBA from North Carolina State University where he was a McLauchlan Leadership Fellow.